We are proud to call Designhounds the leading network of design micro-influencers and our mission is for our content creators to leverage their own industry connections and insights to produce consistently well-researched, meaningful content that reaches, informs and converts targeted audiences of design professionals and design savvy consumers alike.
In 2011, Modenus Media CEO and Designhounds founder Veronika Miller-Eagleson, driven by her own experiences as designer, blogger and marketing mind recognized a need to connect the dots between brands, design professionals and online audiences and responded to the market by launching Modenus Media’s first Influencer Meetup called Marys & Mimosas at the AD Home Design Show in New York City followed by the inaugural BlogTour London.
BlogTour London saw 17 bloggers from around the US and Canada at London Design Festival because Veronika felt that bloggers had to look beyond their own ‘backyard’ in order to explore, discover and share fresh and exciting inspiration with their growing online audiences. A number of brands had joined the tour and very quickly BlogTour went from a single experience to the leader in multi-brand sponsored blogger outreach programs.
The 2011 tour was followed by more than 20 BlogTours around the US and Internationally and, having recognized a changing blogosphere and social landscape, Veronika and her team expanded the format to be inclusive of design professionals and even journalists who preferred Instagram, Pinterest and Facebook to blogging and over time, BlogTour shifted to the new brand, DesignHounds.
DesignHounds was officially launched in 2016 once again at London Design Festival as true Influencer program and has since built momentum with over 100,000 online mentions of the #designhounds hashtag and a series of individual brand campaigns, tours and design retreats to Venice, Milan, Copenhagen and as a regular feature at KBIS, the Kitchen and Bath Industry Show.
Today, Designhounds is a close-knit network of over 500 interior, kitchen & bath design professionals that each influence thousands of design professionals and design savvy homeowners through experience driven original content that is further amplified through the network itself, Modenus Media platform and syndicated partners.
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